GradMap needed a modern website that clearly communicates its mission to simplify the high school-to-college planning journey. The previous site lacked clarity around how the platform organizes, optimizes, and automates the admissions process for students, families, and counselors. They sought a digital presence that would be intuitive, informative, and aligned with their goal of empowering students to navigate college preparation with confidence.
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Services
Purpose-Led Redesign
We crafted a clean, modern visual experience that reflects GradMap’s role as an innovative, student-first college planning platform.
Structured Information Flow
We reorganized key content to clearly highlight platform features like organizing academic records making it easier for users to understand value at a glance.
Conversion Path Optimization
We strengthened calls-to-action and simplified pathways for signing up, learning about features, and navigating tools, ensuring a seamless experience for students.
